Diony is a creative design and marketing agency I co-founded with a friend straight after leaving college, it’s a great team of hard working talent and is really on the up and up. Before I stepped down as creative director to pursue freelancing, we worked together on redesigning the site to better convey the company’s goals of innovating and providing a great customer experience, as well as update the copy as to what we’ve learnt and changed after a year of being in business.

Its minimalist style and clean lines were used to be as clear and to the point as possible whilst maintaining a certain style not seen in any other site in Hull. An interesting feature of the site is that it puts an emphasis on the why of what they’re doing with a great summary on almost every page.

It was one of the first full brands I had created, everything from the name to the business cards I got my first taste of how involved it can be. So, what the hell does Diony mean? Naming can be quite difficult when you’re doing it for yourself so inspiration is a great help. We knew we didn’t want to just call it Dennis & Sullivan as we needed to stand out from the other billion agencies in our area so I started to research the origins of where or last name comes from.

Dionysus, the Greek god of wine, patron of the arts and chaos. My original thinking behind using the name was that because we were starting an agency at the young age of 18 and taking the path less travelled by people our age, we can rewrite the rules as to what’s expected of us, and so it aligns with Dionysus’ aspect of chaos. He was also one of the only gods who could bring people back from the underworld, which fitted the idea of us rebranding companies to revitalise and bring new business for them. All that was left was to shorten in to Diony, and we were ready to go.

For the logo itself, I wanted to create a sense of warmth, familiarity and youthfulness whilst conveying the idea of what Diony is. Using Futura enabled us to pay homage to some of the biggest brands in the world, such as Google, Nike, Volkswagen and Dominos as they all use the same infamous font. But I still felt as though it needed something else to distinguish it further. I love Japanese culture and zen practices such as their amazing calligraphy. One practice is using one or two continuous brush strokes to symbolise elegance and enlightenment called an Ensō.

I simplified its rough brush stoke into clean lines using the golden ratio and replaced it with the “o” in Diony. This placement creates a sense of balance between the name, by the way that there’s two letters on either side of the Ensō, with the “Di” pointing upwards and the “ny” pointing downwards, mirroring the balance of creativity and business in it’s founders.

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Ready to tell your story?

That’s enough about me, I want to hear about you, your brand, your goal, whether you prefer tea or coffee (personally, both). If you’re needing a website or brand work that’s great. If you’re an agency or fellow designer having a nosey, drop me a message too! I love working with other great designers and teams of people.

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Nathan Dennis Design

Full website coming soon.

Diony is a creative design and marketing agency I co-founded with a friend straight after leaving college, it’s a great team of hard working talent and is really on the up and up. Before I stepped down as creative director to pursue freelancing, we worked together on redesigning the site to better convey the company’s goals of innovating and providing a great customer experience, as well as update the copy as to what we’ve learnt and changed after a year of being in business.

Its minimalist style and clean lines were used to be as clear and to the point as possible whilst maintaining a certain style not seen in any other site in Hull. An interesting feature of the site is that it puts an emphasis on the why of what they’re doing with a great summary on almost every page.

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See more work

Ready to tell your story?

That’s enough about me, I want to hear about you, your brand, your goal, whether you prefer tea or coffee (personally, both). If you’re needing a website or brand work that’s great. If you’re an agency or fellow designer having a nosey, drop me a message too! I love working with other great designers and teams of people.

11 + 2 =

Nathan Dennis